Snap Inc.
Year: Summer 2022
Role: Augmented Reality Intern
Technologies: Snapchat
Location: New York City, NY
Snap’s Arcadia team focuses on developing the next generation of branded AR experiences and lead the charge on innovation for the larger AR creation ecosystem.
ACL Music Festival Design Deck
Snap x Verizon
Cannes Advertising Awards 2022
Tasked by Global Director to analyze best immersive products and grand prix awards at Cannes
Create engaging augmented reality (AR) experiences for concert-goers and fans. The focus was on enhancing live events and music festivals through immersive AR technology, leveraging Snapchat's AR tools
Project Goal
The Snapchat Arcadia team and Verizon partnership aimed to showcase the potential of 5G-powered AR experiences for engaging audiences in innovative and immersive ways. The specific goals of the collaboration included showcasing Verizon's 5G capabilities, enhanced UX, and promoting emerging tech.
Project Goal
The importance of using creativity and innovation to capture attention and drive impact in the crowded advertising space.
The value of aligning brand messaging with social causes to build trust and drive positive change.
The need for advertising professionals to embrace new technologies and platforms to stay relevant and effective in a rapidly changing landscape.
Key Takeaways
My Impact
Drove the development of 5+ visually captivating AR pitch decks
Collaborated with strategy team to develop custom branded AR experiences for Verizon, L'Oréal, and Live Nation
Conducted competitive consumer and market research to create AR strategies
My Learnings
Analyzed public information and company research to identify key pain points and translate them into actionable solutions for AR campaigns
Developed expertise in creating pitch decks that clearly communicate complex ideas, pain points, and solutions, aligning with diverse stakeholders' objectives
Refined ability to distill research insights into clear messaging that resonates with both creative and business teams, ensuring alignment on project goals and strategies
